BUILDING RELATIONSHIPS WITH INSTITUTIONAL CUSTOMERS
Institutions have expressed a commitment to shifting their food purchasing away from corporate caterers and restaurants to local and People of Color-owned food businesses. We are helping them learn how to be more small business friendly and we are helping food vendors understand what it takes to successfully meet the needs of these large institutions. It has been going well so far! Institutions are back to hosting in-person meetings and events, so opportunities for catering are on the rise. Center for Community Wealth Building (CCWB) has a curated list of caterers that our institutional partners have confidence in because they know that everyone on the list is equipped to meet their needs. To have your business included on the list, catering businesses must successfully complete the Feeding Anchors program. This training series is a collaborative effort betweenCCWB, Rocky Mountain Microfinance Institute, and the Aurora-South Metro Small Business Development Center.
Series Description:
Learn about institutions’ expectations and how to build repeat business with them
Obtain help, as needed, in meeting specific requirements
Work as a team to organize a Tasting Event for meeting and event planners from CCWB's anchor institution partners, and other organizations and businesses
Practice your “elevator pitch” for the Tasting Event
Build community with other food entrepreneurs
Build relationships with institutions and inform their business practices
Learn from caterers currently on CCWB’s catering list
Requirements:
Participate in four, 2-hour training sessions, plus a logistics walk-thru meeting for the Tasting Event
We look forward to working with you If you have any questions, please reach out to Michelle Sturm, CCWB’s Anchor Strategy Director michelle@communitywealthbuilding.org 303.819.6985 or Karen Bartlett, CCWB's Small Business Director karen@communitywealthbuilding.org303.550.6305